We're proud of the work we do helping clients with their marketing. We have helped hundreds of businesses to get found.
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Legal Marketing Case Studies
Healthcare Marketing Case Studies
Cannabis Marketing Case Studies
Wine & Spirits Marketing Case Studies
Legal Marketing Case Studies
Below are some of the law firms we have helped with their marketing:
RRBH Law
Challenge:
Launching & growing a new personal injury and insurance litigation firm organically.
Solution:
Our team went to work developing the brand, website, social media presence, and engagement for the individual attorneys' brands and the firm's, local and website SEO, a newsletter, and regular blogs. Over the years, we have run storm-specific campaigns, print, and grassroots efforts. We record quarterly videos to boost social media engagement.
Results:
150K organic impressions/month
Several Google snippets driving free traffic from content
Strong social media engagement, particularly from the videos we record.
Consistent 40+ calls and 120+ clicks from Google Business Profile
Saltiel Law Group
Challenge:
Attorney partner launching individual practice away from a previous partnership.
Solution:
New brand package including logo, website, social media content and engagement, and newsletter. SEO, including Google Business Profile and blog. Social media video shoots.
Results:
Over 60% of website traffic is organic from new searches
Strong interaction with Google Business Profile
39% increase in engagement on social media
"ZenChange has been great. They've helped us with all of our marketing. They really helped us to expand our presence. And more than anything they also teach me how to go about using digital marketing and social media, so they've been great partners that we've learned a lot from. "
-- Moises Saltiel, Esq. Founder and Shareholder
Pacin Levine
Challenge:
Organic growth of large personal injury firm via SEO.
Solution:
New SEO-optimized websites in English and Spanish with ongoing optimization. Monthly Google Business Profile Optimization. Weekly SEO-optimized blogs.
Results:
Website sessions increased over 100% year over year
Over 33K organic web impressions annually
Over 70 clicks and calls monthly from the Google Business Profile
"I can tell our SEO is working because we're getting calls from cities where we haven't run any paid advertising in quite some time. "
-- Marc Pacin, Esq. Founder and Shareholder
Healthcare Marketing Case Studies
Below are some of the healthcare companies we have helped with their marketing:
Scrivas
Challenge:
Relaunch a marketing campaign & strategy for a growing physician-founded medical scribe company. Several years after we began, the business expanded to incorporate AI solutions.
Solution:
Strategy workshop to align marketing with business goals. New website & social media presence, including video shoots. Website SEO. B2B sales support collateral and proposal design. AI solution naming, branding, launch & sales support.
Results:
46% of website traffic from organic (new) searches
Multiple Google snippets from SEO-optimized blog content, driving greater exposure
120% increase in social media engagement since launching videos
More professional proposals & higher close rate
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Carie Health
Challenge:
Growing a healthtech brand focused on connecting physicians and patients through a robust platform that included telehealth, marketing, and a directory.
Solution:
Fractional CMO services pre-revenue to support product roadmap and market entry strategy. Oversight of in-house marketing team and partners, including web, SEO, social media, video, copywriting, strategic alliances, and graphic design.
Results:
Compelling brand packaging supported $8MM exit via acquisition by a privately held healthcare company.
Medical Association
Challenge:
Professional medical association for surgeons and surgical team members sought to increase visibility with potential members.
Solution:
Mobile device ID and IP address retargeting campaign targeting conference venue participants
Banners, Interstitials, pre-roll video ads during and after the conference to raise program awareness
IP matching to later reach attendees on their desktop devices which yielded higher form conversions
Results:
>1.1 million impressions
4,056 clicks
.35% CTR
3K active users to the microsite
150+ form submissions
Regional Healthcare Network
Challenge:
Pediatric healthcare network with two hospitals & a network of clinics sought visibility with pediatric parents, potential donors, and physicians.
Solution:
Behavioral, Contextual, and precise location targeting + digital tactics to drive awareness with parents of children under 18, charitable donors, physicians
Display, Audio & Video assets
Results:
$3.90 CPC
56% Video completion rate
96% audio completion rate
$3.13 cost per visit
$6.50 cost per visitor
Cannabis Marketing Case Studies
Below are some of the cannabis businesses we have helped with their marketing:
Pause Pain & Wellness
Challenge:
New brand entering a new market in MS for medical marijuana card clinics.
Solution:
Fractional CMO services to guide marketing strategy. Develop a new website, social media, CRM, launch & moderate Facebook lives and group engagement. Digital, print ads & billboards. SEO and blogs. Support for grassroots marketing efforts.
Results:
Pause is now the #1 medical marijuana card clinic in Mississippi
Pause dominates the medical card clinic market in MS with over 70% market share
Average CAC results a fraction of industry averages
The Half Oz
Challenge:
Complete rebrand of medical marijuana dispensaries with minimal market traffic.
Solution:
Fractional CMO services to align with executive team on marketing strategy. Branding, including custom logo, website, social media, blogs and email. Launched and facilitated Facebook lives and group engagement. Support for grassroots marketing including merch and print for events.
Results:
Sales more than tripled within 3 months of working together
Increased brand recognition
Vibrant Facebook community and regular lives
Southern Crop
Challenge:
How to grow a cannabis cultivation & processing brand and balance leading edge science with community connection.
Solution:
Fractional CMO services to align with executive team on marketing and brand segmentation strategy. Rebranded website with new content, social media and email. Launched podcast to demonstrate expertise while connecting with community. Support for grassroots marketing including merch and print for events. Sizzle reels and social media video shoots.
Results:
Sales growth and increased market penetration
Early traction with podcast for cannabis community engagement
Videos as effective tools to support B2B sales team
Social media account growth
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Medical Cannabis Dispensary Group
Challenge:
Multi-location medical cannabis dispensary group seeking to expand patient base.
Solution:
Display, Interstitial and Video creative to drive foot traffic to retail store locations
Site Retargeting
Lookalike Audience
Contextual Targeting
Behavioral Targeting
Results:
After initially optimizing for CTR and VTR, the data allowed us to optimize for e-Commerce conversions
Achieved average .75% CTR
CPA < $90
Wine & Spirits Marketing Case Studies
Below are some of the wine & spirits businesses we have helped with their marketing. We have also helped dozens of small restaurants revisit their go-to-market strategy for greater financial return.
Curious Cork
Challenge:
Launching a new wine bar in a new suburban market.
Solution:
Fractional CMO services (our sister company, The Alchemy Firm) to align with owners and restaurant consulting team on launch. New website, social media, weekly events newsletter, and blogs. Alignment with PR for launch planning. Video and photo shoots. Hyper-targeted digital ads to local neighborhoods with physical tracking of devices entering the location. Grassroots community engagement for early visibility.
Results In The First 4 Months:
79K website views
12K Google Business Profile interactions
140K account reach on social media
205K impressions, 77K reach, and 1K conversions in the first month of Programmatic PPC
.
Inspiro Tequila
Challenge:
Launching a new women-owned and operated tequila brand in a crowded, male-dominated market.
Solution:
Go-to-market strategy workshop, content calendar, social media, email marketing, and SEO.
Results:
Successful launch of the first Luna Blanco product
Above industry average email opens
Strong growth in website SEO
Social media buzz & UGC
Rove Winery
Challenge:
Expanding the reach of a women-owned winery and wine club in Traverse City, Michigan.
Solution:
Growth strategy, social media, email marketing, blogs, SEO.
Results:
Expanded brand reach across social and web
Above industry standard email opens
Wine Club expansion during COVID
Organic Wine Club
Challenge:
Subscription-based eCommerce organic wine company seeking to attract new customers
Min order $180, average $300
Solution:
Search retargeting
Lookalike audience
Contextual targeting
Site retargeting
Results:
$50 CPA and ROAS over 4.0 after 45 days of algorithm adjustments
CPA of the entire campaign was <$90
In the first 60 days, delivered >2000 clicks ($8.49 CPC) and >203,000 completed video views for the secondary branding KPI
Tech Startup Marketing Case Studies
Below are some additional tech startups we have helped with their marketing:
Wemlo
Challenge:
Growing a SaaS + Solutions brand in the crowded mortgage finance market
Solution:
Fractional CMO services to support the growth strategy. Digital ad campaign. Social media, blogs, and email marketing. CRM implementation, including sales funnel automation.
Results:
Brand growth supported $20M exit via acquisition by ReMax
Open Access Ventures
Challenge:
Entering the Web3 market during a bear cycle.
Solution:
Fractional CMO services to guide marketing strategy and lead marketing team comprised of client and ZenChange team members. Social media, and email marketing for VC brand and client brands. Go-to-market strategy for client brands.
Results:
Fund achieved first liquidity event one year early
