What are programmatic ads?

Have you looked into programmatic ads?

Basically, AI has met the world of digital advertising, and it's really amazing what you can do to find your target clients.  

Essentially, anywhere that a mobile device has gone in the past two years, marketers can combine that data with that same individual's online search history, their demographics, their job title, their geo, what they've purchased, and we can hyper-target micro segments of prospects and serve them ads.

The ads may be displayed on social media, streaming TV, website banners ads, and more.

And what makes it really exciting is that we no longer need to rely on how smart the human is managing the ad campaign to determine performance.  As soon as the campaign is live, the AI will assess which micro segments are responding best, and push more of the budget to similar audiences.  Our job as humans is to continue to produce new creative and add new segments to the mix for the AI to optimize.

Here are some interesting applications of programmatic ads we've been working on recently:
- finding all adult members of a household in specific gated communities
- identifying devices owned by people with particular health concerns (we're still HIPAA compliant because we only know the device id and no PHI)
- finding investors with particular profiles located across the U.S.
- finding people who have made certain purchases so we can market other services
- finding professionals who attended particular conferences