We are looking for a relationship-focused individual to join our team as a social media manager. In this role, you will lead social media strategy, provide creative direction to graphic design and video editing, schedule posts, and spend time engaging on Instagram, YouTube, Facebook, LinkedIn, TikTok, X, and Reddit, according to the brand strategy. You will have overall accountability for content quality, engagement growth, and followers across each social media account managed. We support clients in the following industries: legal, healthcare, cannabis, wine & spirits, hospitality, and home services. We’re looking for someone with experience in multiple of our industries.
Please note that to be considered for an interview, your portfolio must include examples of client accounts you have grown in both English and Spanish and samples of your designs.
If you are a natural team player with experience in and a love of social media, have an upbeat attitude, excellent communication skills in both languages, time management skills, and are the right cultural fit for our company, then you’re who we’re looking for! It’s an incredible opportunity to learn and grow within a team of deep marketing consulting experts.
Your objectives will include:
- Drive Results: Demonstrate steady growth in reach and engagement for all client accounts managed. Provide a positive ROI of client spend by obtaining leads from social media engagement activities.
- Lead the work of the graphic designer and video editor for all social media marketing collateral. You may also need to create content on your own.
- Write compelling captions that encourage engagement and incorporate keywords, including geotags. Explore long and short-form content.
- Research high-performing hashtags by platform (they will differ) when onboarding a client, and then revisit every couple of months for each social media platform, evaluating results and adjusting as needed.
- Collaborate with the Creative Director to align priorities for each client and with the Copywriter to align newsletter and blog content with social media.
- Develop organic social media marketing campaigns through content. Find the right balance of value-added, educational content with engaging calls-to-action that don’t appear pushy.
- Analyze social media trends, client market trends, account results, and the competitor landscape. To be successful, the Social Media Manager must be aware of trends and what is working right now on each platform managed. This is one of the most important parts of the job; otherwise, we cannot help our clients’ accounts perform.
- Prioritize work and resources across clients based on short- and long-term needs, and develop schedules by collaborating with designers and copywriters
- Participate in brainstorming sessions with the Creative Director, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
- Produce fresh, innovative work that translates complex ideas into compelling content
- Share content with the Creative Director for QA, and then manage approval with the client
Who We Are:
ZenChange is a full-service marketing firm whose leadership blends decades of Fortune 500 consulting experience with helping thousands of small businesses to succeed. Our team includes marketing strategists, web developers, writers, social media specialists, SEO experts, and graphic designers. We can handle from small monthly marketing services to becoming a client’s outsourced marketing department complete with CMO. Marketing is 50% art and 50% science, and the science half is growing. Everything we do is measured by reporting and analytics to assess the ROI of our client’s marketing investment. We can make businesses look beautiful online, but we also have the technical expertise to drive performance. People often ask about our name. Entrepreneurs are typically super busy, and most relationships with marketing firms demand a lot of their time and energy. We try to offload what we can to make their marketing experience easy and “Zen”! We love what we do, and we treat our client’s business as if it was our own.
As a growing and vibrant firm, we provide a unique opportunity for you to chart your own course. Whether you have a love for podcasting, video, social media content creation, or webinars, there is always room to creatively brainstorm on how you help ZenChange and our clients to grow using your talents.
Check us out at https://zenchange.com/
Who You Are:
At your core, you are a people person with empathy and positive energy. You love social media and enjoy keeping up with industry trends, including AI tools. You thrive in a busy environment where each day is different. You’re great at prioritizing multiple, time-sensitive tasks and simultaneously keeping track of many things. You enjoy working as part of a team but are quite comfortable diving in to get tasks done on your own. You have a generally positive and upbeat outlook on life and thrive on the challenge rather than being frazzled by it. If someone says “impossible”, you say, “I bet I can find a way”. Your communication skills are exceptional in English and Spanish, spoken and written. You’re a fun person to be around, and you’re looking for a challenging opportunity that can be a bit of a pressure cooker at times with all of the hundreds of activities and requests we have going on at any given time and our unwavering commitment to client service, but you’re excited to be part of a growing company and eager to learn from a very seasoned executive team.
You have a minimum of 3 years of social media management experience and an associate or bachelor’s degree in an art, business, marketing, or communications-related field. To be successful in this role, you will need experience in graphic design, basic video editing, growing social media accounts, and working with clients.
Job Type: Full-time – 40 hours per week.
Work Remotely
Have a fully functional home office with a computer and consistent, high-speed internet
Marketing agency experience preferred.
1099 contractor
Job Type: Full-time
Schedule:
- Monday to Friday 9:00-6:00 ET with 1 hour lunch break
Work Location: Remote