Not sure how Google Adwords works? Just think about the last time you searched for something on Google. When the results came back, those top two or three results you see were placed there by Google AdWords.
Having a Google AdWords account can:
- Increase awareness of your business
- Gain new-client exposure with select keywords in your industry
- Generate leads at a low cost
- Grow your customer base
A Google Adwords Campaign Begins With A Keyword Assessment
Whether you’ve been in business for one day or one decade, Google Adwords pay-per-click advertising doesn’t care. Mostly because it doesn’t know. With pay per click advertising, you can see a spike in incoming calls on Day One.
What exactly is pay-per-click advertising? Simply put, you pay for your listing with each click it generates. This is an excellent alternative to large, up-front payments for other forms of advertising. And if you can convert clicks to sales with a compelling call-to-action (CTA) on your landing page, the price you pay per click will be invaluable.
Google Adwords Return On Investment
With our conversion rates reaching as high as nearly 45%, and ROI for some companies hitting 200% or even 400% depending on the niche, this is one of the most substantial sources of marketing that we recommend. Just think of what a Return on Investment like that would mean for your company.
How can we track these returns? With Google AdWords, we can track every click on your advertisement and then measure that against clicks and sales on your site or from working with you to identify which leads converted to sales. This helps us determine whether your conversion rates are high or low. If they’re low, we’ll be able to detect it early enough to make adjustments.
First Page Of Google
- Adwords is a bidding platform, but even as a small or new business, with the right strategy, it is possible for you to immediately appear at the top of search results for purchase-oriented keyword searches, bringing you leads right away.
- Get found quickly with PPC.
PPC Drives Sales
- PPC traffic converts 50% higher than organic traffic (hint: it is focused on purchase-oriented keywords)
- 66% of buyer intent keywords are paid clicks
- 65% of customers click on Adwords when purchasing
Your Competition Is Doing It
- 73% of marketers will increase their ad spend this year
- PPC ads can boost brand awareness by 80%
- 53% of paid clicks are from a mobile device – your local customers are trying to find you
Google is the number one search engine in the world, with over one billion searches per day. We highly recommend utilizing this marketing tactic at such a low cost. You can add this to any one of our many marketing packages or have it as a standalone. Either way, you’re giving yourself an advantage over your competitors with pay-per-click advertising.
If you Google keywords representing how you want to be found and see Adwords in the search results, it’s time to get in the game. Knowing how Google Adwords work can be a key tactic in your overall marketing campaign.