Which eCommerce Software is Best For Your Small Business?

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When selecting an eCommerce solution for your small business it is important to take into account how complex it will be to set up, since even if you have hired a company to do it for you, this will impact your cost.  You should also consider how easy it is for a potential customer to find your website online, browse and make purchases.  While there are many solutions available, here are the four options we typically recommend for small business owners based on cost, complexity, performance and ease of maintenance:

• WooCommerce - good for adding the simple capability to buy a few items from your Wordpress website. The plus is that you won't incur a monthly fee but it is definitely not intuitive to set up and doesn't have all of the bells & whistles of eCommerce platforms built for that purpose.  You also won't get the same level of reporting.

• Infusionsoft - good for adding the capability to buy a few items from your website.  Monthly cost is comparable to the other eCommerce solutions below (when you take into account the difference between the base Infusionsoft version, which you'll need to buy, and the incremental cost for the shopping cart version.  However, the benefit of this solution is the fancy extras of being part of a powerful marketing automation solution.  You can add it to your existing website and include up-sells, promotions, abandoned cart follow up, and more.

Which brings us to the two eCommerce solutions we recommend for a large number of products with complex shopping cart needs, BigCommerce and Shopify.  While there are other solutions out there, these are both relatively inexpensive to set up for the small business owner as opposed to more cumbersome solutions like Magento.  Both shopping cart platforms we use for development are highly reliable, user friendly, and perform well on search. Below is a comparison table to help you to choose:

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