3 Reasons Your Customer Retention Strategy Sucks (and How to Fix It)

“A bird in the hand is worth two in the bush.” – Proverb What the old adage above demonstrates is that we’ve known for a long time that it is better to hold on to what you have than to test uncertainty to gain more. However, you wouldn’t know it from many businesses’ customer retention strategies. Why is it so important to keep the customers you have, you ask? It all comes down to numbers. Via Hubspot, we learn that the Harvard Business Review has found that acquiring a new customer can cost anywhere from five to 25 times what …