2018 Marketing Trends: The Best Ways to Grow Your Business this Year

Your business—whether in its first year or in its fifteenth—needs to operate with the mindset that your customers are becoming savvier. The products or services you provide may be far superior to anything else out there, but with a plan that doesn’t include the best 2018 marketing trends, they might never find their audience. With the rapid advancements in technology, consumers have access to so much at their fingertips. With voice-activated search engines such as Siri, Alexa, and OK Google, it’s easier than ever for a consumer to find exactly what it is that they’re looking for. And utilizing them …

Facebook Marketing: 5 Steps Your Business Needs to Take to Stay Seen

It’s no secret. Using Facebook marketing to connect your business with customers is an essential part of any modern business’s marketing efforts. Sadly, with Facebook’s announcement that the company is changing how content reaches users’ newsfeeds, your business’s social marketing efforts could be at risk if you don’t take action fast. The reason for this change? Facebook wants businesses to start investing more in their ad services. It’s a purely financial move, and though an understandable one, the effect on small businesses that use the platform to build relationships and stay in touch with their audiences could be huge. If …

SEO: Getting Your Site Found On Google

If you’re like the average consumer (I know I am!), you probably use Google to research businesses before deciding whether to purchase products or services from them—from reviews to pricing, Google is most people’s starting point in their transition from potential to actual client. It only makes sense, then, that getting your site found on Google is critical if you want to grow your own client base, increase sales, and keep up with the competition. Once your site starts showing up toward the top SERPs, you can tap into that deep pool of potential clients to show them exactly what …

Why Local SEO Matters

Confused about Local SEO?  In a nutshell, properly executed Local SEO will get your business on the map…literally.  When a Google search returns a map in the results, it is Local SEO that can put your business at the top of the listings. Over time your business will be listed in many places online, many without you doing anything.  Examples include your Google, Yahoo and Bing listings, social media check ins by customers, industry directory listings, Yellowpages, Yelp, MapQuest etc.  Some of these listings may be correct but incomplete and some may be incorrect.  In fact, if your business has …