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If you’re like the average consumer (I know I am!), you probably use Google to research businesses before deciding whether to purchase products or services from them—from reviews to pricing, Google is most people’s starting point in their transition from potential to actual client. It only makes sense, then, that getting your site found on Google is critical if you want to grow your own client base, increase sales, and keep up with the competition. Once your site starts showing up toward the top SERPs, you can tap into that deep pool of potential clients to show them exactly what …