If you’re like the average consumer (I know I am!), you probably use Google to research businesses before deciding whether to purchase products or services from them—from reviews to pricing, Google is most people’s starting point in their transition from potential to actual client. It only makes sense, then, that getting your site found on Google is critical if you want to grow your own client base, increase sales, and keep up with the competition. Once your site starts showing up toward the top SERPs, you can tap into that deep pool of potential clients to show them exactly what your business stands for and what you can offer them.
It’s that easy!
Except, wait…how exactly do you go about getting your site found on Google? Without a sound, industry-proven SEO strategy, Google won’t even notice you and those potential clients will remain only potential.
Understanding Your Audience
It all starts with your audience. Who are you trying to attract? Where do they gather online? You need to answer these types of questions before even thinking of SEO strategy. Without knowing who your core consumers are, how they act online, and where you can reach them, getting your site found on Google won’t make much of a difference.
Pay-Per-Click—Test Your Keywords
You already know about keywords, right? If you don’t, see #1 here. If you do, congratulations! You’re good to go…just kidding. It goes without saying that it is impossible to guess what your core audience is searching for. That’s where pay-per-click testing, or PPC, comes in. With PPC, you can see which keywords have the highest conversion rate for your niche without wasting money on a full-blown SEO strategy. To small businesses like yours, that’s money in the bank.
Don’t Forget Voice and Mobile Search
Remember, you’re not just going after those who wield a keyboard. The nature of searching online is changing by the day. Much of your consumer base probably already uses mobile and voice search to find what they want online. And because people don’t speak the same way they type, it’s important to figure mobile voice search into your SEO strategy.
If I told you that your business could compete online with the big-name players in your industry, you might audibly scoff at me. And that knee-jerk reaction would be correct, if it weren’t for local SEO. Sure, it doesn’t make sense to use the same keywords as those big names—you’d get clobbered! But tweak your strategy to take your location into account, and that’s a whole different ball game. To that end, your Google Business page is paramount. Getting your site found on Google is the goal, right?
Connect Social Media and SEO
Think of it this way. Social media can help you drive traffic to your web content. The more traffic web content gets, the easier it is for a site to rank on Google. Follow me? Done right, integrating social media with SEO strategy can have a snowball effect.
Getting Your Site Found on Google with ZenChange
Want to drive more traffic to your site and increase your conversion rate with sound SEO strategies? Call us at 305-702-0112 or get in touch with us online.