Tired of Yelling into the Void? How to Hit a Bullseye with Your Target Audience

Whether you are in the initial stages of your business or have 20 years of experience with your brand, knowing your target audience is a must. This knowledge allows you to make guided revisions to your products or services and tailor all aspects of your marketing. Knowing who is not your audience is just as important. You need to know what does and does not appeal to your ideal clients. If you are starting a business, this research can help you pivot before investing too much into a product your consumers do not need. Likewise, it can help you revise …

How to Create Your Holiday Marketing Plan in 4 Steps

With the holidays right around the corner, creating a holiday marketing plan is essential to keeping your clients engaged during one of the busiest times of the year. These special occasions are naturally a time of closeness and happiness. You want to emphasize those feelings in your marketing messages and add to your customers’ sense of well-being during this time. Create a plan that not only inspires good feelings but also helps you stand out in the crowded holiday market. #1: Understand Your Target Audience The first order of business is always understanding your target audience. That means knowing what …