How Important Is Social Media for Business?

Social media is super important for business. It’s becoming more and more important by the day. There are lots of changes in social media for business that happen almost daily, sometimes changes—like the many scandals that we see in the news—that affect people negatively. But it’s still growing. The good news (or bad news, depending on how you look at it) is that because Facebook knows so much about us, businesses can target people who have very specific interests, many of which might relate to your business. There are different ways we can target them. Facebook does want you to …

Question: What Are the Best Link Building Tactics for 2019?

This guest post link building tactics is by ZenChange CTO Michael Richmond. You can read about his experience with SEO here. Link building is a full-time job, and it’s not easy. If you’re doing link building for your boss or a client, they might become frustrated when it takes longer than expected—thanks to the amount of outreach you have to do and the low response rate from potential collaborators—because they don’t know how complicated the link building tactics you have to use actually are. But it’s not an impossible task. If you want to do link building yourself, one of …

Business Marketing Psychology: Is Your Message Relevant?

In marketing, we always say that your message needs to be relevant to your intended audience. If it’s not relevant, nobody you want to sell to is even going to watch or read your advertisements, let alone buy from you. Business marketing psychology shows us why. The New Car Phenomenon Do you remember the last time you bought a new car? You probably had never noticed the specific make and model that you chose before. But what happened after you drove it off the lot? You probably started seeing it EVERYWHERE! What the heck is going on? Why does this …

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How Does SEO Work? A Simplified Explanation

How does SEO work? If you’ve asked yourself this question, you’re not alone, especially if you’re a small business owner. So many of the businesses I work with want to know how search engine optimization works and whether it can improve their bottom line. Every time someone asks me this question— how does SEO work. and can I benefit from it?—I get the urge to take out the soapbox that I always keep handy and yell at the top of my lungs “YES!!!” Just kidding. I don’t always have a soapbox with me. Sometimes I forget it at home! But …