Wine and Spirits Marketing

Wine and Spirits Organic Marketing

Building a wine or spirits brand is about building a community as passionate about your labor of love as you are.  It’s about telling your story in a way that resonates with your target audience and knowing how to reach them.

Whether you’re looking to connect with your people, attract visitors to your tastings or on-site restaurant, book events, sell bottles via eCommerce, reach a wholesale audience, or grow your wine club, we’ve got you covered!

Inspiro Tequila email marketing
Unlock Beverage Brands
Wine club marketing

Wine and Spirits Marketing Fundamentals

    1. Paid Ads:  Competition for attention for wine and spirits brands can be intense.  Paid ads are a key top-of-funnel strategy.  Have you dabbled in Google Adwords without success?  What if we told you that we can find any audience who has searched for your products and services, fits the right demographic, and perhaps has physically visited any location within the past 3 years to within 200 feet?  On top of that, we use AI to optimize your ad spend between Google, social media, and even video streaming platforms like YouTube, Netflix, and Hulu.  If you can describe where to find your target clients, we can reach them!  Google product ads are another key strategy for eCommerce.
    2. A Website That Converts:  Your website needs to load in 3 seconds or less, look great on mobile, and tell your story in a way that sets you apart from other brands.  Storytelling is our specialty.  We’ll spend time with you to understand what truly sets you apart and deliver a message that resonates with your prospects.  Whether you’re selling online or showcasing your brand, we’ll tailor a look for you.
    3. Local SEO: Your business needs to be on the map. This is accomplished by creating keyword-rich listings in hundreds of online directories and geo-optimizing your website. It is one of the most cost-effective and fastest ways to be found and should definitely be part of your strategy. Bonus visibility for Local Service Ads!
    4. A Newsletter & Blog:  Find a way to regularly connect with your guests, prospects, and fellow community members by sharing a monthly newsletter featuring your blog, upcoming events, pictures of your team in the community, or with guests, recipes, and tips, featuring you on video.  Remaining top of mind will help with referrals and being the brand your audience wants to connect with.
    5. Social Media: We’ll record videos that allow your prospective customers and partners to get to know you before they get to know you. We can help demonstrate your credibility, answer FAQs, and engage with your target audience to make the connections that will help grow your brand. We’ll help you optimize your presence on LinkedIn, YouTube, Instagram, Facebook, TikTok, and Twitter and roll out a Reddit strategy.

Next Level Wine and Spirits Marketing

  1. Do you connect with guests after they visit in person or online?  Do you capture their emails and phone numbers so you can continue the conversation?  A CRM system is a perfect tool to automate nurturing those leads.  Send customized emails that look like you fired them off from your account personally.  Ask for referrals and testimonials, invite them to join your online community and wine or spirits club.  Did an initial event booking not close?  Send an automated check-in.  Need to send cold emails that actually get delivered?  We do that too!
  2. Social Media Engagement:  Visibility is the first step, but you’ll want to network online like you do at events.  Join wine or spirits community groups, comment on posts, share, and make connections.  Host lives where you conduct tastings, demonstrate recipes, and interview experts and community leaders. Out in the community?  Share pictures & videos!  Overwhelmed?  We’re great at capturing content and engaging on your behalf!
  3. On-page SEO: This involves optimizing the load speed of your website (like an untuned car, it will slow down over time), making changes to the code to be more search engine friendly, and optimizing your content for target keywords. A proper SEO strategy will help your pay-per-click campaign perform better and cost you less per click.
  4. Online Reviews:  People care what others think, especially when it comes to wine and spirits.  The more 5-star reviews you have on META, Google, Reddit, Yelp, and wine & spirits review websites, the more confident a guest will be in buying from you, visiting you, or booking an event.  Even if they find out about you elsewhere, you can be sure they are checking you out online.  Do you have a Google Business profile?  Does it have hundreds of positive reviews?  Are you active daily on social media reinforcing your brand reputation?
  5. Digital Out Of Home:  Gain visibility with your target audience through digital signage at hotels, salons, outdoors and more.  With targeting by zip code, even smaller budgets can make an impact!
Rove Winery email marketing

At Curious Cork Wine and Provisions we cannot recommend enough Diane and her company. We are a new concept start up wine bar. Diane has expertly guided us from day one with everything we need regarding marketing. Because of Diane the response to our concept has been amazing! Everywhere I go I mention Curious Cork and everyone knows who we are. This an incredible testament to Diane and her entire team. If you are looking for a CMO do not go anywhere else without talking to Diane.

Bob Flynn, Co-Founder
Curious Cork

Your personalized, step-by-step marketing plan is ready. Are you?

YES, SHOW ME!