Your business—whether in its first year or in its fifteenth—needs to operate with the mindset that your customers are becoming savvier. The products or services you provide may be far superior to anything else out there, but with a plan that doesn’t include the best 2018 marketing trends, they might never find their audience. With the rapid advancements in technology, consumers have access to so much at their fingertips. With voice-activated search engines such as Siri, Alexa, and OK Google, it’s easier than ever for a consumer to find exactly what it is that they’re looking for. And utilizing them …
