SEO is a strategic marketing initiative that over time will reduce what you spend on advertising as your business will appear higher in natural search results. It will boost the results of your social media and online advertising campaigns to bring more leads to the top of your sales funnel. Your social media and organic brand searches will also help boost your SEO.
SEO Services Begin By Optimizing Your Website For Speed And Conversions
Here’s How It Works
- Google expects your web page to load in 3 seconds or less, otherwise your ranking is penalized.
- Google expects your website to be mobile-friendly. This means that content should automatically be stacked vertically for easy scrolling without “stretching” to view the pages.
- Google needs help indexing all of your website. You need a site map as well as page cross-links.
- Google cares about the number and quality of reviews you have. The ZenChange online review management service is the perfect complement to SEO.
- Google cares about social proof. Do you have social media buzz? Check out ZenChange social media management.
- Google cares about local listings. See ZenChange Local SEO service.
- Google LOVES content. The more, the better, but it must be optimized for the specific keywords on which you want to rank. Yep, we do that!
- Visitors care about the look and feel of your website. Is it inviting? Does it have lots of relevant content to review? Is there a call to action? Can they quickly find your contact info without clicking or scrolling? Is it worth it for them to leave you their contact information?
- Are people searching for your brand name online? Google loves that!
What we do for Small Business SEO
- ZenChange will take a look under the hood of your website. We may need to do a 1-time cleanup before we begin monthly service, depending upon it’s condition. Just like a car, your website needs maintenance. Without it, your tune up may be more intense.
- We’ll optimize your website technically so it loads quickly. This involves us going very deep into your code to move or remove scripts and make the order in which various elements load more efficient.
- We’ll perform a keyword analysis and optimize your content for those keywords. This involves us going into each web page, changing the META data and editing your content so it will rank better.
- We’ll write new keyword rich content to help you to rank for our target keywords.
We’ll Start With An SEO Audit
Just like doctors need diagnostic tests before creating a treatment plan, digital marketers need an SEO audit so we know what is and isn’t working with your website. We’ll run some tests like the ones you see on this page and look for issues with any of the following and more:
- Page titles – are they the right length and keyword optimized?
- META descriptions – are they the right length, relevant to the page and will the page descriptions populated by search engines convert?
- Heading tags – do you have them and are they being used properly?
- Site map – do you have one? Is it up to date?
- Render blocking – is Java script and CSS interfering with how quickly your “above the fold” (i.e. what you see on your web page before scrolling) content loads?
- SSL Certificate – do you have one to give the search engines confidence in your site?
- Page speed – do your web pages load in 3 seconds or less? Longer and the search engines will penalize your ranking.
- Page requests – is your site optimized to handle the page requests it receives? This is important because as we start driving more traffic there it must be ready.
- Page size – are your pages light and nimble or are they loaded down with large files such as images that have not been optimized for web.
- Mobile-friendliness – how well does your site perform on mobile? Is it quick and to the point? How easy is it to find your information on mobile?
Gain Deeper Insights Into How The Search Engines See Your Website
Get Found Faster With Local SEO
One of the fastest ways to gain attention online is through Local SEO. Impact can be seen in as little as 4-6 weeks assuming your website is optimized and ready to convert leads. Proper Small Business Local SEO can gain the attention of prospects and increase your revenue.
- 93% of consumers say they are frustrated by incorrect information in online directories
- 80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
- In the last 12 months, 71% of consumers had a negative experience because of incorrect local business information found online
- In the last year, 22% of consumers visited the wrong location for a business because the address was incorrect online
- Upon finding an inaccurate listing, consumers are more likely to blame the local business than the directory
- 24% of consumers will call a local business before going to visit it
- 40% would give up looking for a local business that they couldn’t find because the address was wrong online
- 68% of consumers would stop using a local business if they found incorrect information in online directories
- Google displays your small business local SEO listings differently than other web pages. It may display them in a sidebar, or at the top of the search results in a map listing. In both cases your local SEO listings are displayed more prominently, resulting in higher conversions.
- When mobile users search for “business attorney near me” for example, the local SEO results are returned first. Search engines find the best possible businesses to display based on a user’s search. They source Google My Business and local directories.
- Local citations (listings) provide your contact information to interested searchers.
- The more directories on which you have citations (listings), the greater the chance of being returned high in the search results. Our team can help get your business on hundreds of directories.
- So capturing as many 5-star reviews as possible is important, and we can help!
We Set It Up And Manage It For You
- ZenChange will add your business address and phone number to your website, third-party directories and online review sites.
- But we don’t stop there. To improve ranking and conversion, we’ll upload pictures, add descriptions, keywords and more to each of these listings.
- We’ll update your Google My Business listing, make sure it has correct information and work with you to remove duplicates which hurt your ranking.
- We’ll prioritize the Local SEO listings according to our ranking strategy specific to your business.
- We’ll continue to maintain your listings and add new ones to increase your visibility.
Search Engine Algorithms Favor Local Listings
Search engine algorithms are changing all the time. Google, the largest search engine, not only favors local listings by displaying maps before other search results, but the search results themselves benefit from Local SEO. While Local SEO may not be enough to get you the number one ranking position, when combined with enough on page SEO, it can certainly get you pretty close.
With each new update to its algorithm, Google ranks local search results higher and higher, making Local SEO an essential part of your digital marketing strategy. You may have been able to get away without it a year ago, but definitely not now.
As a leading marketing firm, ZenChange has the local SEO expertise to literally get your small business on the map.
Is Your Business Invisible? Local SEO Can Fix That!
When we run our small business local SEO audit, we typically see one of two scenarios. Either your business is invisible and your competitors aren’t, which means that you need Local SEO just to catch up, or your business is invisible but so are your competitors. BONUS! Local SEO can get your phones ringing instead of theirs!
It's How Google Ranks Mobile Searches
When you search for “product/service near me” or perform a mobile search, Google places a high priority on what is in Google maps, often bumping the #1 desktop search ranking result in favor of the local business that ranks highest on Google maps. Google will return a Google Maps result in search whenever it can.
It Helps Focus Your Marketing Budget
If your business isn’t national (yet), why spend marketing dollars on prospects that you can never convert? Local SEO focuses your marketing spend on helping you to be found locally, not across the country if you’re not there. That said, if you’d like to test out a new local market and can deliver your service virtually, then Local SEO is a great way to start to build up a client base before investing in an office.
Industry Focus
Robust directory listings filled with keyword rich descriptions, videos and links are helpful, but not sufficient when it comes to local SEO. The ZenChange Small Business Local SEO program enhances not only your basic listings such as Google, Yelp, Bing and Yahoo but also industry specific listings such as Avvo, healthgrades etc.
Backlinks (aka Guest Blogs) For Google Credibility
Guest blogging (backlinks) is one of the best SEO link-building strategies you can invest in. If you want to raise your site’s ranking on Google SERPs so that you can spread your brand’s message and grow your audience, contributing content to other blogs in your niche is the way to go. Don’t have time to create your own content or form relationships with others in your field? We can help. Here’s how our guest blogging service works.
How It Works
Premium Site Placements
Our outreach specialists are experts at creating relationships with high quality blog owners in various niches. Using a unique set of filters including domain authority and site quality, we place your content and link to your site from authoritative blogs that will put your webpages in better standing with search engines.
Professional Writers & Content
We have a team of professional writers who craft expert content for a multitude of markets. Without the content, a link is not as valuable.
100% White Hat Manual Outreach
All our placements are secured through manual outreach and real relationships with webmasters and publishers. We never use any automated linking or networks, guaranteed.