Rapid Growth for Your Law Practice with Proven Marketing Solutions
Paid Ads - Drive Quality Leads
Most law practice areas are highly competitive, and paid ads are a key top-of-funnel strategy. We optimize your ad spend between Google, social media, and even video streaming platforms like YouTube, Netflix, and Hulu to reach your target clients.
Website That Converts
Your website needs to load in 3 seconds or less, look great on mobile, and tell your story in a way that sets you apart from other law firms. Storytelling is our specialty, and we’ll deliver a message that resonates with your prospects.
Local SEO - Be Found Easily
Your firm needs to be on the map. This is accomplished by creating keyword-rich listings in hundreds of online directories, as well as geo-optimizing your website. It is one of the most cost-effective and fastest ways to be found.
Newsletter & Blog - Connect and Convert
A newsletter is a perfect way to connect with clients, prospects, and fellow attorneys by sharing valuable content, professional referrals, and being top-of-mind when they need legal help.
Social Media - Engage with Clients
We optimize your presence on LinkedIn, YouTube, TikTok, and Twitter to build trust and engage with your target audience, demonstrating your credibility and authority in the legal field.
Case Studies
Law Firm Organic Marketing
Some law firms invest in paid ads to drive leads, while others double down on organic growth, including networking, speaking events, social media engagement, and SEO. For RRBH Law, we took the organic approach. Our team went to work to develop the practice brand, website, social media presence and personal brands for the individual attorneys and the firm, local and website SEO, a newsletter, and regular blogs. Over the years, we have run storm-specific campaigns, print, and grassroots efforts. We also record quarterly videos to boost social media engagement. We find that we can capture sufficient content during these shoots to make an impact on social media, with minimal demands on the parters’ time. Results:
- 50K organic impressions/month
- Several Google snippets driving free traffic from content
- Strong social media engagement, particularly from the videos we record.
- Steady 40+ calls and 120+ clicks from Google Business Profile
Responsiveness, initiative, smart, on-trend, beyond competent. Most importantly, ZenChange has heart. Diane and her team are amazing and are helping me get my business to where I have always dreamed it could be. Don’t walk, run to hire the secret to your future success!
Marcia Hansen, ESQ, Hansen Law Firm
Attorney Marketing Fundamentals
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- Paid Ads: Most law practice areas are highly competitive, and paid ads are a key top-of-funnel strategy. Have you dabbled in Google Adwords without success? What if we told you that we can find any audience who has searched for your services, fits the right demographic, and perhaps has physically visited any location within the past 3 years to within 200 feet? On top of that, we use AI to optimize your ad spend between Google, social media, and even video streaming platforms like YouTube, Netflix, and Hulu. If you can describe where to find your target clients, we can reach them!
- A Website That Converts: Your website needs to load in 3 seconds or less, look great on mobile, and tell your story in a way that sets you apart from other law firms. Storytelling is our specialty. We’ll spend time with you to understand what truly sets you apart and deliver a message that resonates with your prospects.
- Local SEO: Your firm needs to be on the map. This is accomplished by creating keyword-rich listings in hundreds of online directories, as well as geo-optimizing your website. It is one of the most cost-effective and fastest ways to be found and should definitely be part of your strategy. Bonus points for Local Service Ads!
- A Newsletter & Blog: Find a way to regularly connect with your clients, prospects, and fellow attorneys by sharing a monthly newsletter featuring your blog, upcoming events, pictures of members of your firm in the community or with clients, and tips, including you on video. Remaining top of mind will help with professional referrals and being the firm a prospect will call when they have a legal need.
- Social Media: We’ll record videos that allow your prospects to get to know you before they get to know you. We can help demonstrate your credibility, answer FAQs, and engage with your target audience to make the connections to help grow your practice. We’ll help you optimize your presence on LinkedIn, YouTube, Instagram, Facebook, TikTok, or Twitter.
Next Level Attorney Marketing
- Are you networking? Do you take full advantage of the handfuls of business cards you collect or do they sit on your desk? A CRM system is a perfect tool to automate nurturing those leads. Send customized emails that look like you fired them off from your account personally. Ask for referrals and testimonials, automate aspects of your new client onboarding. Did an initial consultation not close? Send an automated check-in. Need to send cold emails that actually get delivered? We do that too!
- Professional Reviews: Do you have Avvo and LinkedIn profiles? Do they have positive reviews? Are you active daily on LinkedIn, Facebook, Instagram & Twitter?
- Social Media Engagement: Visibility is the first step, but you want to network online the same way you network at events. Join legal and community online groups, comment on posts, share, and make connections. Out in the community? Share pictures! Overwhelmed? We’re great at creating content and engaging on your behalf!
- On-page SEO: This involves optimizing the load speed of your legal firm’s website (like an untuned car, it will slow down over time), making changes to the code to be more search engine friendly, and optimizing your content for target legal keywords. A proper legal SEO strategy will help your Adwords campaign perform better and cost you less per click.
- Firm Reviews: People really do care what others think, even when it comes to choosing an attorney. The more 5-star reviews you have on Avvo, META, and Google, the more confident a client will be in retaining you. Even if they find out about you elsewhere, you can be sure they are checking you out online.
ZenChange has helped us with all of our marketing. They helped us expand our presence, as we had none at all. More than anything, they also taught me how to do digital marketing and social media. They’ve been a great partner to work with, and they’re a lot of fun!
Moises Saltiel, ESQ, Saltiel Law Group