FRACTIONAL CMO CONSULTING

Sure you’d love to have a full time, Fortune 500 experienced CMO, but as a small business you may not be ready for the expense. Our Fractional CMO services may be the perfect fit!

Not ready for a full time Chief Marketing Officer but need experienced executive guidance?  Our Fractional CMO role becomes an extension of your executive team. She provides strategy guidance, input to key decisions and oversight of KPIs to hold the leadership accountable for progress.

Diane Moura, BCom., MBA, takes on select clients with significant growth potential to provide leadership and strategic guidance.  Her experience includes:

  • 30 years business consulting with 30 of the Fortune 500
  • Marketing, CRM & Process optimization
  • Global:  U.S., Canada, England, Australia & Latin America
  • Small businesses and ExO startups
  • Financial and cultural turnarounds
  • Led sales teams to close deals to $100 million
  • Managed teams up to 300 and annual budgets to $20 million

Project Examples

 

  • CMO for startup telehealth company with $7 million financing
  • Oversaw offshoring of 200-person contact center
  • Market entry strategy for Chinese-Australian Internet bank
  • Latin American market entry for technology company
  • Customer segmentation strategy for large bank

Exponential Organizations (ExOs) have this in common:

  • Industry disruptor
  • Technology enabled
  • Leverage crowds
  • Incent customer engagement
  • Scale without resource ownership
  • Algorithms
  • Dashboards & KPIs
  • Experimentation

Do you have the right formula but need help getting to scale?

How To Use A Fractional CMO:

  • Evaluate product/market fit
  • Establish a marketing function and provide leadership until it is self-sustaining
  • Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
  • Establish a sales & marketing playbook for your products or services.
  • Create Standard Operating Procedures based on repeatable processes.
  • Streamline your sales, client on-boarding, up-sell and cross-sell processes.
  • Evaluate the technology used to support the customer experience and recommend improvements.
  • Lead communications between business and technology teams to establish a compelling MVP.
  • Strategy alignment workshops.
  • Develop a business or marketing plan.

We offer packages from 1 hour/month to multiple days per month or 1-time workshop events or consulting meetings.

Looking For Executive Input To Your Strategy?

Fractional CMO Consulting
$200/hour
a Fractional CMO role may be used in some or all of the following ways:
 
Evaluate product/market fit
Establish a marketing function and provide leadership until it is self-sustaining
Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
Establish a sales & marketing playbook for your products or services.
Create Standard Operating Procedures based on repeatable processes.
Streamline your sales, client on-boarding, up-sell and cross-sell processes.
Evaluate the technology used to support the customer experience and recommend improvements.
Lead communications between business and technology teams to establish a compelling MVP.
Strategy alignment workshops.
Develop a business or marketing plan.
Book an hour or more with our ZenChange CEO.
Save 25% on 5 hours or more with coupon code "CMO"
Social Media Consulting
$150/hour
Looking for specific guidance on your social media strategy?
Book an hour with our ZenChange CMO.
Learn how to take best advantage of each social media platform.
Discuss branding strategy.
Review design and content ideas for your website.