Thought Leadership Strategy: How to Influence in 4 Steps

A thought leader is someone who uses their expertise in a given field to help others. But it’s also more complicated than that—having a good thought leadership strategy doesn’t mean you can just decide one day that you are a thought leader because you know a lot about your craft. You must first gain credibility with your audience. You have to be considered a solid source of information within your business niche. The way things used to be before the internet gave everyone a platform if they wanted one, thought leaders had to publish in trade magazines and speak at …