SELLING YOURSELF AS THE SERVICE – How do you sell when YOU are the product?
This program was developed in response to a common need by many of our services clients on how to sell themselves. Through our other projects we can help you to find your market sweet spot, give you good words to use on your website and even write you a compelling elevator pitch, but at some point, you the service provider will come face to face with a potential client and need to “sell” them on what you do. Perhaps you are delivering a promotional workshop (we can help with that), perhaps you are in a networking setting or perhaps you are speaking with a current client who you would like to encourage to refer other clients. In all of these cases you need to sell yourself as the service. As nice as it might be to just spend your entire day delivering your valuable services to clients, you understand the reality of also needing to spend time selling what you do. And this program provides the tools to do so in a way that is highly complementary with our other projects.
This program is based upon the latest research in neuroscience (how the brain works), combined with the personal experience of our Executive Partner Diane Moura selling everything from office supplies to complex $100 million services engagements. Diane spent 26 years working with Fortune 500 companies around the globe prior to launching ZenChange in 2012 and her sales and marketing skills were trained and honed with the best of the best. Being highly process oriented by nature, Diane narrowed down the key skills a services professional must know in order to convert conversations to clients.
What We’ll Cover:
If you’re reading this, then as a service provider you’re not only great at what you do but you’re passionate about it. This program begins with the assumption that you have something great to sell. But we can almost guarantee you’re going about it all wrong. How do we know? Because our brains are wired that way. We believe that as intelligent beings if we present the features and benefits of our services to another intelligent being, then he or she will effectively process the facts, recognize the value and buy in. That simply isn’t true, and this program will show you how to approach sales interactions differently.
You will receive personalized feedback on your pitch and strategy from Diane whether you choose the workshop or online format. This will allow you to adjust your selling methods to convert more conversations into clients.