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Fractional CMO Marketing Consulting – 1 hour with Diane

$200

Not ready for a full time Chief Marketing Officer but need experienced executive guidance? Our Fractional CMO role becomes an extension of your executive team. She provides strategy guidance, input to key decisions and oversight of KPIs to hold the leadership accountable for progress. Use coupon code “Fractional CMO Rate Discount” to save 25% on 5 or more hours.

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SKU: ZCCONSCMO Category:

Description

Not ready for a full time Chief Marketing Officer but need experienced executive guidance? Our Fractional CMO role becomes an extension of your executive team. She provides strategy guidance, input to key decisions and oversight of KPIs to hold the leadership accountable for progress.

A Fractional CMO role may be used in some or all of the following ways:

  • Evaluate product/market fit
  • Establish a marketing function and provide leadership until it is self-sustaining
  • Create KPIs in support of the customer experience and guide the organization toward a rhythm of self-evaluation and communication.
  • Establish a sales & marketing playbook for your products or services.
  • Create Standard Operating Procedures based on repeatable processes.
  • Streamline your sales, client on-boarding, up-sell and cross-sell processes.
  • Evaluate the technology used to support the customer experience and recommend improvements.
  • Lead communications between business and technology teams to establish a compelling MVP.
  • Strategy alignment workshops.
  • Develop a business or marketing plan.
  • Hourly coaching calls.
  • Client experience includes:
    • Healthcare:  Eli Lilly, Carie Health
    • Tech & Telecom (Unisys, Digital Equipment, Norstan, Pacific Bell, Bell South, Verizon, Ameritech, Telefonica)
    • Utilities (Comcast)
    • Financial Services (Capital One, Lloyds TSB, Bank of Montreal, Citibank, First Union, ANZ Bank Australia, Banamex, JM Family, Unibanco, TSYS, PNC, Banco Popular, Bank South)
    • Public Sector (Government of Canada)
    • Manufacturing (SAB Miller)
    • Plus numerous small businesses and startups

Add 5 or more hours to your cart and use coupon code “CMO” to save 25% on 5 or more hours.