Small Business SEO
(Search Engine Optimization)

SEO is a strategic marketing initiative that over time will reduce what you spend on advertising as your business will appear higher in natural search results.  It will boost the results of your social media and online advertising campaigns to bring more leads to the top of your sales funnel.

Our Small Business SEO service is effective as a standalone service, or as the perfect complement to any of your paid digital marketing campaigns such as Google Adwords, in order to both improve conversion rates and reduce your per click fees by having prospects land on a page already optimized for the keyword phrase you have purchased.

Search Engine Optimization has developed somewhat of a shady reputation over the years due to the number of companies either using offshore link farms and other shady tactics that have sometimes resulted in websites being blacklisted by Google rather than promoted.  Still other companies make small business SEO seem like a black box and simply take a monthly retainer without explaining to clients the details of the changes they are making.  At ZenChange we take a different approach to small business SEO.  We treat this as a consulting and educational process for our clients, pointing out the specific changes to make on their website, where to post content for inbound link credit and what keyword phrases to use in writing content in order to reinforce niche opportunities to exploit.

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SEO Man On White

85% of consumers search online to find a local business.

85%
  • 15.6% of consumers find their attorney from an online search.
  • 52% turn to the web to find a realtor
  • 31% of searches for financial services start on a website
  • More than 40% of consumers say that information they find online affects how they deal with their health.

Confused By Small Business SEO?

Our consultative approach will help you to make informed decisions.  Contact us today for a truly different, and more impactful experience.

Target Market

What We Do

  • SEO Initial Website Analysis including a review of landing pages and optimization opportunities.  This analysis of your current website will provide the perfect platform for key areas to address in your website for improved search-ability.

  • Online competitive positioning across social channels against top competitors.

  • Ongoing SEO Consulting and ranking optimization including:

  • SEO strategy development
  • Analytics and reporting
  • Current keyword research on terms relevant to your business
  • Ongoing competitive keyword analysis
  • Audits on link building and search engine indexing
  • Recommendations on website modifications for continued optimization including keyword phrases to include in blogs, recommendations on off page SEO tactics, and periodic ranking reports.
  • Ways to make your website “stickier” (i.e. more attractive) to visitors so they will stay longer, which in turn helps your search engine ranking.

SEO Basic

$399monthly
  • Target Keyword Phrases
  • Website Stickiness Analysis
  • Competitive Analysis
  • Content Optimization Recommendations
  • External Content Recommendations
  • Monthly Consulting Call

SEO One Time Review

$499one time
  • SEO is best performed monthly since your competitors aren’t standing still.  However, you can often get an initial boost from a single review to address SEO fundamentals and basic changes.
  • Target Keyword Phrases
  • Website Stickiness Analysis
  • Competitive Analysis
  • Content Optimization Recommendations
  • In depth Feedback Consulting Call
  • Up To 10 Hours Of Implementation Of Agreed Changes On Your Website

Small Business Local SEO Listings Building & Management Service

Over time your business will be listed in many places online, many without you doing anything.  Examples include your Google, Yahoo and Bing listings, social media check ins by customers, industry directory listings, Yellowpages, Yelp, MapQuest etc.  Some of these listings may be correct but incomplete and some may be incorrect.  In fact, if your business has ever moved, changed a phone number, modified its name or website address, then it is almost certain that there is incorrect information online about you.

If you are a new business, then building out your information online is important.  The more mentions of your business online, the more prominent it will appear to Google.  Mentions will only be connected back to your business if this listing information is correct.  Most directory links are “no follow”, meaning that the search engine bots will not crawl the directory over to your website, but Google will still recognize the information about your business.

So to sum up, here is why mentions of your business online are so important to your local SEO:

  • Search Engine Trust – Google and other search engines assume that if your business is mentioned frequently online, it is worthy of authority and trust.
  • Ranking Prominence – Out of the top 50 factors determining local search rankings, experts identified online mentions as making up the top 13.1% (according to the latest Local Search Rankings Factors survey).
  • Quality vs. Spam Mentions – The search engines care about where your business is mentioned online.  So don’t waste money on offshore services that promise to build links for you as they may actually get your website blacklisted.  Quality mentions include search engine business listings, data sources from government, telcos etc., generic listing sites like Yelp, Facebook, Yellowpages, Better Business Bureau etc., and then really industry or local specific sites like Avvo, City listings etc.  Then there are some lesser known sites that still have good link authority from the search engines.  Examples include HotFrog and My Local Services.
  • Listing Consistency – For proper credit, your listings should contain consistent information and not be duplicated on any given site.  Your name, address and phone number should be the same on every site.  Your categories selected should also be consistent.  Your listing should include as much detail as possible, including photos, video if possible, your logo, links to your social media accounts and business description.

Sound like a lot of work?

Well it is. But relax. ZenChange will take care of it all for you. And unlike other listing management services out there, if we ever part ways, we don't roll back all of the update work we did for you.

SEO Local Build Plan

$399monthly
  • Local SEO Monthly Build Plan for 1 location: (We’ll enhance your local presence by building listings on the top business directories based on your location.)
  • Listings on the Top 15 Local Websites for your niche and industry. Each month we’ll expand the circle to add more.
  • Improve your Local Rankings
  • No Duplicated Listings
  • The Right Listings are done by the right people
  • Google Places, Google + Local included
  • City level Local Listings and Pin’s, local directories or directories specific to your industry
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SEO Local Xtra Plan

$599monthly
  • Local SEO Monthly With Cleanup for 1 location: (We’ll find, fix and enhance your listings on the top business directories based on your location.)
  • Listings on the Top 15 Local Websites for your niche and industry. Each month we’ll expand the circle to add more.
  • Improve your Local Rankings
  • No Duplicated Listings
  • The Right Listings are done by the right people
  • Google Places, Google + Local included
  • City level Local Listings and Pin’s, local directories or directories specific to your industry
  • Includes full digital audit and monthly SEO website updates.
CONTACT US