J.W. Cooper, a 30 year old luxury accessories gallery in Bal Harbour, was looking to refresh its online brand to further increase sales.

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An outdated online image reminiscent of its early days as a western boutique did not reflect the business or market focus of the store.


Began with our Focus Marketing Plan phase using an in store survey as well as a review of top clients and opportunities within the luxury accessories market to assess brand perceptions and desired collections in order to establish a market sweet spot. Developed Buyer Personas to use as input to marketing content development. Created blog and social media written and graphical content. Developed a new website with a clean, modern look and a ‘fashion with an edge’ theme, including updates images and rewriting content for pages and individual catalog items. Manage ongoing catalog additions including product descriptions and image editing. Developed multiple themed social media campaigns.


Within the first 2 months of going live with the new website and campaigns, achieved online sales over 70% of what was achieved during the entire previous year.

From The Client

“The website has truly performed and I’m very happy with the results. I have found Diane Moura to be responsible, motivated, punctual, creative and always working on a highly professional level. I believe that she will bring these attributes to any project within a client’s organization and thus recommend her for whatever services that would be required.”
Todd Rauchwerger, CEO