Speaking to a group of people someone else has gathered provides the obvious benefit that you didn’t have to gather them. Examples include membership groups, networking groups, someone else’s event, Chambers of Commerce, BNI, Meetup Groups, Universities and Board Meetings. Here we use the term “selling from the stage” loosely, as this is not a sales pitch, rather it is an opportunity to demonstrate your expertise and make connections that will allow you to be more sought after when it come to selling your services.
So how do you land one of these events? Some, like Chambers of Commerce, require becoming a paid member and often a sponsor. Others, such as Boards and community associations, favor membership and active ongoing involvement, while others require the right networking and PR efforts to promote your personal brand as a favored speaker.