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Leonardo DaVinci Would Make A Great Marketer

If Leonardo da Vinci were alive today, he'd make a great marketer. Several years ago I spent a week cycling through the Loire Valley in France.  It was a highly memorable trip filled with stress busting rolling hills by day, visits to beautiful chateaus and vineyards, and then getting cleaned up at night to enjoy [...]

By | October 19th, 2017|Marketing, Online marketing, SEO, Strategy|0 Comments

After Irma Small Businesses Struggle To Reopen

After Irma - The Struggle To Rebuild Florida Small Businesses Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving millions of residents without electricity.  Florida prepares itself for days, and maybe weeks, without power.  While the focus of the news after Irma has been on residents recovering their homes, and streets [...]

By | September 13th, 2017|Marketing, Online marketing, SEO, Social Media|0 Comments

SEO Basics 2017: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing.  So without further fanfare, here are the ZenChange SEO Basics 2017. Now I probably don't need to tell you how important it is for your business to be found on the [...]

By | August 29th, 2017|Marketing, Online marketing, SEO, Social Media|0 Comments

2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy

I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go [...]

By | July 9th, 2017|Marketing, Media, Online marketing, SEO, Social Media|0 Comments

Does Your Online Marketing Feel Like Throwing Darts?

Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda?  Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic [...]