SEO Archives - ZenChange Marketing

The August 2024 Google Core Update: What Content Creators and SEOs Need to Know

In August 2024, Google rolled out its latest core update, marking a pivotal shift in how websites are ranked and valued in search engine results. This update is part of Google’s continued effort to prioritize high-quality, people-first content over material solely for SEO manipulation. The key takeaway? Content must provide real value and demonstrate expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) to rank well. For SEOs and content creators, this update underscores the growing importance of well-researched, human-centric content and challenges the reliance on mass-produced, AI-generated articles. In this blog, we’ll explore the implications of the August 2024 Google core update, …

Dominate Local Search: 3 Local SEO Tips for Small Businesses

In today’s digital age, having a strong online presence is crucial for the success of small businesses. Local SEO tips and strategies play a vital role in enhancing online visibility and attracting more customers from your local community. The good news is that implementing effective local SEO strategies can be done without technical expertise. In this blog, we’ll share three simple yet powerful tips that can help small businesses dominate local searches and drive more traffic to their websites. 3 Local SEO Tips for Small Businesses Hyperlocal content creation Creating content that specifically targets the community or area your business …

The Beginner’s Guide to SEO for Doctors

With just a few searches, your new patients could be a click away from meeting you. But the vast majority of searchers won’t read past the first page — in fact, the first five organic search results account for most of the clicks. While there are certainly SEO tactics that span every industry, SEO for doctors incorporates several tactics that must be tailored to healthcare. Even if you are a small practice or completely brand new, crafting and fine-tuning your SEO strategy can help boost your rankings on Google. Why Invest in SEO Strategies for Doctors? The short answer: …

How to Grab a Google Featured Snippet with Proper Blog Content Optimization

Getting a Google featured snippet could put your blog at the top of the first page of results. This article explains why you need to pay attention to your blog content optimization strategy and what steps to take. How proper blog content optimization can land you a featured snippet on Google: 4 Strategies Keywords matter: Go after keywords with specific search intent. Answer questions for your audience: Figure out what people want to know, then help them solve real problems. Good structure is essential: Know the four main types of snippets and structure accordingly. Optimize URLs: More than three subfolders …

The Latest Google SEO Update Won’t Wait for You to Catch Up

Summary of Information about the Latest Google SEO Update: Google is rolling out an update that includes a new Page Experience factor. Website owners need to start addressing issues like page speed, page design, and mobile optimization. Site owners and developers can use Google’s Core Web Vitals to measure key metrics, such as visual stability and loading speed. Google will be rolling out its algorithm update next month, so I wanted to take this opportunity to give you the rundown. While development teams need to begin making adjustments to their websites, the release is not going to start until mid-June …

Having an ADA Compliant Website: 3 Reasons Why You Should Act Now

Having an ADA compliant website is something that is becoming increasingly more paramount. As website functionality continues to improve, so too does the expectation that it will become easier to navigate, for those with disabilities and without. After all, an estimated 48.9 million people in the U.S. are considered disabled. While those of us who don’t have disabilities may take website navigation for granted, whether it be desktop or mobile, this isn’t the case for these 48.9 million individuals. For this reason, an ADA compliant website is becoming the standard. What is ADA? The Americans with Disabilities Act (ADA) was …

4 Ways to Repurpose Your Blog Content to Gain Maximum Exposure

You’ve done it. You’ve written blog content and now you’re ready to share it with the world. Traffic will come to your site, people will comment, thanking you for sharing such valuable information, and you’ll try your absolute hardest to respond to everyone. You click “Publish” to send this blog post out into the big, unknown world of the Internet and then move on to your next task-at-hand. After a few hours, you check in – no comments, no shares, nothing. It’s too early, you tell yourself. So you give it a few days and check back in again, but …

SEO for Small Business: The Trick to Keyword Success

SEO. SERPs. Algorithms. Organic Traffic versus Paid Traffic. These are all important metrics of SEO for small business. But we know what you’re thinking when you hear these terms: Can someone please explain to me what in the world this all means? More importantly, why do I need it to run my business? SEO for small business is essential in today’s digital environment. In a world where potential buyers have so many options at their fingertips, it is important to get the value of your business in front of their eyes. And if not done properly, your competition is just …

Question: What Are the Best Link Building Tactics for 2019?

This guest post link building tactics is by ZenChange CTO Michael Richmond. You can read about his experience with SEO here. Link building is a full-time job, and it’s not easy. If you’re doing link building for your boss or a client, they might become frustrated when it takes longer than expected—thanks to the amount of outreach you have to do and the low response rate from potential collaborators—because they don’t know how complicated the link building tactics you have to use actually are. But it’s not an impossible task. If you want to do link building yourself, one of …

How Does SEO Work? A Simplified Explanation

How does SEO work? If you’ve asked yourself this question, you’re not alone, especially if you’re a small business owner. So many of the businesses I work with want to know how search engine optimization works and whether it can improve their bottom line. Every time someone asks me this question— how does SEO work. and can I benefit from it?—I get the urge to take out the soapbox that I always keep handy and yell at the top of my lungs “YES!!!” Just kidding. I don’t always have a soapbox with me. Sometimes I forget it at home! But …

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