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Want to Rank Better? ZenChange Now Offering Google My Business Posts

If your business relies on internet searches to generate leads, you know exactly how important it is to rank as close to the top of search engine results pages as possible, especially on Google. That’s because Google commands 90% of online searches—nearly 4.5 billion, daily! For this reason, we are excited to announce that ZenChange [...]

By | May 15th, 2018|Online marketing, SEO|Comments Off on Want to Rank Better? ZenChange Now Offering Google My Business Posts

Why Local SEO Matters

Confused about Local SEO?  In a nutshell, properly executed Local SEO will get your business on the map...literally.  When a Google search returns a map in the results, it is Local SEO that can put your business at the top of the listings. Over time your business will be listed in many places online, many [...]

By | March 9th, 2018|Marketing, SEO|0 Comments

SEO Basics: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing.  So without further fanfare, here are the ZenChange SEO Basics. Now I probably don't need to tell you how important it is for your business to be found on the first [...]

By | January 29th, 2018|Marketing, Online marketing, SEO, Social Media|0 Comments

5 Ways to Boost Your Small Business Online Performance

It’s always been hard for small businesses to compete with bigger operations, and that’s true for small businesses with long histories and those that have just started out. Even with the democratizing force of the internet, small businesses can still have trouble getting their message to the right people. In fact, the constantly changing rules [...]

By | December 28th, 2017|Brand development, Marketing, Online marketing, SEO|0 Comments

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]

Net neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverage of this vote leading up to it. But with the FCC’s decision less than 24 hours ago to dismantle its regulations on net neutrality, reality has just kicked in. [...]

‘Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by the chimney with care, In the hopes that ZenChange soon would be there. The owners were nestled all snug in their beds, While visions of dollar signs danced in their [...]

Leonardo DaVinci Would Make A Great Marketer

If Leonardo da Vinci were alive today, he'd make a great marketer. Several years ago I spent a week cycling through the Loire Valley in France.  It was a highly memorable trip filled with stress busting rolling hills by day, visits to beautiful chateaus and vineyards, and then getting cleaned up at night to enjoy [...]

By | October 19th, 2017|Marketing, Online marketing, SEO, Strategy|0 Comments

After Irma Small Businesses Struggle To Reopen

After Irma - The Struggle To Rebuild Florida Small Businesses Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving millions of residents without electricity.  Florida prepares itself for days, and maybe weeks, without power.  While the focus of the news after Irma has been on residents recovering their homes, and streets [...]

By | September 13th, 2017|Marketing, Online marketing, SEO, Social Media|0 Comments

2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy

I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go [...]

By | July 9th, 2017|Marketing, Media, Online marketing, SEO, Social Media|0 Comments