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Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

Facebook Ad Not Delivering? It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that means for businesses is that it’s time to set aside some money for Facebook ads in the old marketing budget. That’s a big ask for small businesses that don’t [...]

By | October 15th, 2018|Business advice, Marketing, Online marketing, Social Media, Strategy|Comments Off on Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

Call Tracking for Small Business: Why You Need This Awesome Tool!

Have you heard of call tracking for small business? Today’s small business owner has many more options for finding and converting leads than the small business owners of the past. While the entrepreneur of yesterday had to rely on paid print advertising, cold calling, and word of mouth to find leads and convert them into [...]

By | September 15th, 2018|Business advice, Client Retention, Marketing, Strategy|Comments Off on Call Tracking for Small Business: Why You Need This Awesome Tool!

How to Write Facebook Ads that Generate Leads without Wasting Money

So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert. Just like everything else that you do on social media for business, writing ads for Facebook is about communicating effectively with your target audience. Before you can even think about getting your audience to click on [...]

By | July 15th, 2018|Marketing, Online marketing, Social Media, Strategy|Comments Off on How to Write Facebook Ads that Generate Leads without Wasting Money

Miami SEO Services: Why Long Tail Keywords Are Better for Business

Your website is crucial to keeping your business alive. Think of it like this—the internet is a big…well, net. Your site is part of this net and allows you to “catch” visitors who might be interested in your services. For local businesses, Miami SEO services (to use my local community as an example) can prevent [...]

By | June 15th, 2018|Business advice, Marketing, Online marketing, SEO, Strategy|Comments Off on Miami SEO Services: Why Long Tail Keywords Are Better for Business

Losing Business at Checkout? How to Increase Shopping Cart Conversions

Don’t think you need to increase shopping cart conversions for your e-commerce site? Think again! Let this sink in—the typical online store loses 68% of its potential sales to shopping cart abandonment. Many online retailers think that these losses are just part of doing business as online—shoppers can easily change their minds at the last [...]

By | May 2nd, 2018|Business Process Optimization, Online marketing, Strategy, Website Development|Comments Off on Losing Business at Checkout? How to Increase Shopping Cart Conversions

Marketing Strategy 101: Why Your Small Business Needs a Marketing Plan

Your business needs clients to survive. A basic marketing strategy can give you a few leads, but without a comprehensive marketing plan, there are many pitfalls lying in wait for your business. Think of a marketing plan as a guide for goal setting that works with your overall business plan. Just like goals that you [...]

By | April 7th, 2018|Marketing, Strategy|Comments Off on Marketing Strategy 101: Why Your Small Business Needs a Marketing Plan

Thought Leadership Strategy: How to Influence in 4 Steps

A thought leader is someone who uses their expertise in a given field to help others. But it’s also more complicated than that—having a good thought leadership strategy doesn’t mean you can just decide one day that you are a thought leader because you know a lot about your craft. You must first gain credibility [...]

By | April 4th, 2018|Business advice, Strategy|Comments Off on Thought Leadership Strategy: How to Influence in 4 Steps

Keys to a Successful Startup

A successful startup doesn’t just happen. Of course, no one believes that anyway. But even pouring yourself into making your startup work doesn’t guarantee success. You might be able to limp along for a little while, but sooner rather than later, things will fall apart. Bleak, right? Well, it’s a good thing that I believe [...]

By | February 9th, 2018|Business advice, Strategy|Comments Off on Keys to a Successful Startup

Franchise Success — What It Takes

Standing out as a franchise in your industry is a tricky feat to achieve. There might be too many big names standing in your way. Or perhaps the thing blocking you from franchise success is a bit more subtle. Whatever situation your franchise finds itself in, there are some core concepts that can help you [...]

By | January 9th, 2018|Marketing, Strategy|Comments Off on Franchise Success — What It Takes

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]