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Marketing Strategy 101: Why Your Small Business Needs a Marketing Plan

Your business needs clients to survive. A basic marketing strategy can give you a few leads, but without a comprehensive marketing plan, there are many pitfalls lying in wait for your business. Think of a marketing plan as a guide for goal setting that works with your overall business plan. Just like goals that you [...]

By | April 7th, 2018|Marketing, Strategy|Comments Off on Marketing Strategy 101: Why Your Small Business Needs a Marketing Plan

Thought Leadership Strategy: How to Influence in 4 Steps

A thought leader is someone who uses their expertise in a given field to help others. But it’s also more complicated than that—having a good thought leadership strategy doesn’t mean you can just decide one day that you are a thought leader because you know a lot about your craft. You must first gain credibility [...]

By | April 4th, 2018|Business advice, Strategy|Comments Off on Thought Leadership Strategy: How to Influence in 4 Steps

Keys to a Successful Startup

A successful startup doesn’t just happen. Of course, no one believes that anyway. But even pouring yourself into making your startup work doesn’t guarantee success. You might be able to limp along for a little while, but sooner rather than later, things will fall apart. Bleak, right? Well, it’s a good thing that I believe [...]

By | February 9th, 2018|Business advice, Strategy|Comments Off on Keys to a Successful Startup

Franchise Success — What It Takes

Standing out as a franchise in your industry is a tricky feat to achieve. There might be too many big names standing in your way. Or perhaps the thing blocking you from franchise success is a bit more subtle. Whatever situation your franchise finds itself in, there are some core concepts that can help you [...]

By | January 9th, 2018|Marketing, Strategy|Comments Off on Franchise Success — What It Takes

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]

Net neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverage of this vote leading up to it. But with the FCC’s decision less than 24 hours ago to dismantle its regulations on net neutrality, reality has just kicked in. [...]

‘Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by the chimney with care, In the hopes that ZenChange soon would be there. The owners were nestled all snug in their beds, While visions of dollar signs danced in their [...]

Leonardo DaVinci Would Make A Great Marketer

If Leonardo da Vinci were alive today, he'd make a great marketer. Several years ago I spent a week cycling through the Loire Valley in France.  It was a highly memorable trip filled with stress busting rolling hills by day, visits to beautiful chateaus and vineyards, and then getting cleaned up at night to enjoy [...]

By | October 19th, 2017|Marketing, Online marketing, SEO, Strategy|0 Comments

3 Ways To Throw Your Money Away On Advertising

Before you react and think that this is post about how much I hate advertising, it isn't.  In fact, I think advertising can be a great source of leads and brand awareness for a business.  But too often I see small businesses spending money on advertising for the wrong reasons.  Here are some examples of [...]

Does Your Online Marketing Feel Like Throwing Darts?

Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda?  Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic [...]