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Business Process Optimization

/Business Process Optimization

Losing Business at Checkout? How to Increase Shopping Cart Conversions

Don’t think you need to increase shopping cart conversions for your e-commerce site? Think again! Let this sink in—the typical online store loses 68% of its potential sales to shopping cart abandonment. Many online retailers think that these losses are just part of doing business as online—shoppers can easily change their minds at the last [...]

By | May 2nd, 2018|Business Process Optimization, Online marketing, Strategy, Website Development|Comments Off on Losing Business at Checkout? How to Increase Shopping Cart Conversions

How to: Pinterest Marketing

How to: Pinterest Marketing Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holiday desserts. If you’ve been using the site already for pinning ideas you think are interesting, you might be surprised to know that marketing with Pinterest doesn’t take much extra. Like other social [...]

What Small Business Owners Can Learn From Big Business About Marketing

For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing & operations, and how to improve their long term customer relationships.  What I learned is as applicable for the single entrepreneur as it is for the corporation seeking to improve its stock price. Marketing isn't [...]

Does Your Service Live Up To Your Tag Line?

A month ago my business networking group decided that we should all run a charity 5K together and that it would be even more fun if we had team shirts with our group name and logos on it, like the real running shirts you get in races.  We decided to get something nice, not one [...]

By | October 6th, 2015|Business advice, Business Process Optimization|0 Comments

Do your business processes make you sink or swim?

How did you spend your day yesterday? Did you spend time developing strategies for how you can grow your business? Did you call 10 prospects who might be a good fit for your services? Did you invest time in coaching your successor to allow you to grow into your next exciting venture? No? If you're [...]

By | January 29th, 2015|Business advice, Business Process Optimization, Strategy|0 Comments