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Brand development

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Choosing a Domain? Here’s How to Choose a Website Name that Lasts!

Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. Learning how to choose a website name that helps your business is one of the most important things you’ll have to do when setting up a website for your business. Like [...]

By | April 6th, 2018|Brand development, Marketing, Online marketing|Comments Off on Choosing a Domain? Here’s How to Choose a Website Name that Lasts!

5 Ways to Boost Your Small Business Online Performance

It’s always been hard for small businesses to compete with bigger operations, and that’s true for small businesses with long histories and those that have just started out. Even with the democratizing force of the internet, small businesses can still have trouble getting their message to the right people. In fact, the constantly changing rules [...]

By | December 28th, 2017|Brand development, Marketing, Online marketing, SEO|0 Comments

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]

Video Marketing Musts

Video Marketing Musts Video Marketing is often underrated and overlooked. But the video content you post is a crucial part of your brand’s strategy. Video is a powerful tool to use to tell your company’s story and to drive calls to action. Did we mention that YouTube is the number-2-ranked search engine? But you can’t [...]

How to: Pinterest Marketing

How to: Pinterest Marketing Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holiday desserts. If you’ve been using the site already for pinning ideas you think are interesting, you might be surprised to know that marketing with Pinterest doesn’t take much extra. Like other social [...]

What Small Business Owners Can Learn From Big Business About Marketing

For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing & operations, and how to improve their long term customer relationships.  What I learned is as applicable for the single entrepreneur as it is for the corporation seeking to improve its stock price. Marketing isn't [...]

Recipe For “Brand Chocolate”: How To Be Irresistible

How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk about them and refer others?  How do some brands seem to be found while others disappear? To explain, I like to use the analogy of a chocolate shop.  The chocolatier’s dilemma is that she has [...]

Why “Me Too” Marketing Usually Fails

I was speaking with someone the other day who wanted nothing more than to understand the “secret sauce” of one of his competitors.  If only he knew what this guy was doing to attract business he could replicate it and watch his own business grow by leaps and bounds.  Is it possible to peer into [...]

How to Clone Your Best Clients

You walk into your waiting room and there she is, Mrs. Manning, smiling as you enter.  Although she is a client, after all this time a handshake is too formal for her and you greet with a hug and a kiss on the cheek.  As you walk her into your office you chat animatedly about [...]

By | July 13th, 2015|Brand development, Business advice, Marketing, Strategy|0 Comments

Is Your Brand More Like Carnival or Royal Caribbean? 5 Ways To Tell.

Recently my family and I took a Caribbean cruise. We’re not new to cruising, in fact this was our seventh. But the first six were with Royal Caribbean so this was our first experience with the Carnival brand. I’ll save you the suspense and tell you that it will also be our last, but what [...]