Is Your Personal Brand Driving Leads?

What’s all the buzz you’re hearing about personal branding?  Doesn’t that only work for the Kardashians and other mega-influencers? As an executive, you play a crucial role in driving leads for your company. Your personal brand is not just a buzzword — it’s a powerful tool that can significantly impact your company’s success. LinkedIn Let’s use LinkedIn as an example.  The algorithm is geared toward amplifying personal profiles over business profiles.  If you follow the money, LinkedIn generates revenue primarily from premium subscriptions, job postings, learning, and advertising.  Each of these revenue sources comes from individuals.  It is to LinkedIn’s …

3 Reasons Your Customer Retention Strategy Sucks (and How to Fix It)

“A bird in the hand is worth two in the bush.” – Proverb What the old adage above demonstrates is that we’ve known for a long time that it is better to hold on to what you have than to test uncertainty to gain more. However, you wouldn’t know it from many businesses’ customer retention strategies. Why is it so important to keep the customers you have, you ask? It all comes down to numbers. Via Hubspot, we learn that the Harvard Business Review has found that acquiring a new customer can cost anywhere from five to 25 times what …

Marketing Tips: Are You Using These 6 Marketing Psychology Principles?

When you’re searching for ways to increase your business’s reach and conversion rate, a few deftly applied marketing tips can go a long way. Perhaps the most important thing to remember when trying to sell your product or service is that no matter how well you position yourself online or in traditional media, you are still trying to sell to human beings. Which means you have to get inside real people’s heads and learn how they think. Seems like a pretty daunting task, no? Actually, it’s easier than you think! Despite the idea that we are all unique individuals with …

Digital Marketing vs Traditional Marketing: Which Is A Better Investment?

For many small business owners, the thought of marketing is both exciting and frightening. On one hand, you’re excited to get your brand out there and start attracting some clients. But on the other, it’s an investment—it costs money to make money. So if you must spend money to promote your business, the question is digital marketing vs traditional marketing, and which do you choose? What’s the Difference? Before you can choose which marketing strategy is right for you and your business, you first need to know the difference between the two types of marketing. Prior to the increasing presence …

4 Ways to Repurpose Your Blog Content to Gain Maximum Exposure

You’ve done it. You’ve written blog content and now you’re ready to share it with the world. Traffic will come to your site, people will comment, thanking you for sharing such valuable information, and you’ll try your absolute hardest to respond to everyone. You click “Publish” to send this blog post out into the big, unknown world of the Internet and then move on to your next task-at-hand. After a few hours, you check in – no comments, no shares, nothing. It’s too early, you tell yourself. So you give it a few days and check back in again, but …

SEO for Small Business: The Trick to Keyword Success

SEO. SERPs. Algorithms. Organic Traffic versus Paid Traffic. These are all important metrics of SEO for small business.  But we know what you’re thinking when you hear these terms: Can someone please explain to me what in the world this all means? More importantly, why do I need it to run my business? SEO for small business is essential in today’s digital environment. In a world where potential buyers have so many options at their fingertips, it is important to get the value of your business in front of their eyes. And if not done properly, your competition is just …

Choosing a Domain? Here’s How to Choose a Website Name that Lasts!

Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. Learning how to choose a website name that helps your business is one of the most important things you’ll have to do when setting up a website for your business. Like many of the other decisions that you have to make as a small business owner, picking a domain name that works to propel your business forward isn’t as cut-and-dried as it might seem. Many businesses have made costly mistakes because they didn’t take the time to …