Why Should You Use Video In Your Social Media?

VIDEO HAS ARRIVED

Video allows you to connect with your audience more than the written word alone.  And video gives your users reason to stay on your website longer which is great for SEO!  People also like to watch video on the go which makes video great for mobile users.

Have something complex to sell?  Nothing says it better than video.  Sometimes a picture is worth a thousand words.  And talk about engagement!  According to Social Media Examiner, if your video is fun, entertaining, or triggers an emotion, your video is more likely to be shared.

So What Should My Video Be About?

Think you have nothing to say on film?  Think again!  Here are some top topics that are well suited to video:

  • Client testimonials
  • “How To”
  • Share an announcement
  • Q&A
  • Inside Scoop – Behind The Scenes
  • The making of your product or service
  • Clients enjoying your product or service
  • How to use (or not use) your product or service
  • Meet your team
  • Interview an expert (or be the expert in the interview)
  • Review the tools you use
  • A day in the life
  • Before and after
  • Announce an event
  • Tell a fun story that relates to your business
  • Demonstrate something
  • Tour your business
  • Frequently Asked Questions
  • How you got started
  • Give a play-by-play on a company event
  • Share your opinion on a popular topic
  • Tie into a charity
  • Bonus points if you can work in a cute baby or animal!

Video Impact

$595monthly
  • 2 professional grade cameras & 2 microphones
  • 1 professional filmmaker / photographer
  • 1 video 15 seconds – 4 minutes in length
  • Up to 1 hour on site production including setup
  • Advanced editing by professional editor
  • Video Shot in Natural Light
  • 1 Location – Public Space, Your Business or a space you provide
  • Up to 10 Photographs, time permitting after video shoot
  • High Definition (1920×1080) production
  • Graphic overlay of  Logo/Title at bottom of screen
  • Film shot in natural color
  • Custom Music Track selected by us
  • A graphical title sequence at the beginning of the video
  • Input To Your Topic from the ZenChange Marketing & Video Producer creative team
  • We Transcribe & Edit Video Into A Blog
  • We use the original photographs, add your logo and our content to create catchy posts
  • We Upload To YouTube, Stream From Your Website & 3 Social Media Platforms
  • Autopilot – Leave It All To Us.  Our professionals will shoot, edit and distribute your custom content in the best possible way!
  • Add to your social media plan (Asana or higher):  $450

Video Buzz

$745monthly
  • 2 professional grade cameras & up to 3 microphones as needed
  • 1 professional filmmaker / photographer
  • 1 video 15 seconds – 5 minutes in length
  • Up to 1 hour on site production including setup
  • Advanced editing by professional editor.
  • The film will be shot in natural light or using a light panel
  • 1 Location – Public Space, Your Business or a space you provide
  • Up to 10 Photographs, time permitting after video shoot
  • High Definition (1920×1080) production
  • Graphic overlay of Logo/Title at bottom of screen
  • Film shot in natural color with retouching
  • You choose the genre, we’ll pick the music track
  • A graphical title sequence at the beginning of the video
  • Creative Concept + Script Bullets by ZenChange marketing creative team and video producer
  • We Transcribe & Edit Video Into A Blog
  • We use the original photographs, add your logo and our content to create catchy posts
  • We Upload To YouTube, Stream From Your Website & 4 Social Media Platforms
  • Autopilot – Leave It All To Us.  Our professionals will shoot, edit and distribute your custom content in the best possible way!
  • Add to your social media plan (Asana or higher):  $600

Extras

$ as incurred
  • Extra production time:  $100/30 min block
  • 4K Production for the highest quality output and more flexibility in the edit:  $50
  • Premium edit includes a rough cut review where you can see the video before it is complete and request changes or give creative input that will be implemented by the editor:  $200
  • Additional Camera:  $50
  • Aerial Footage with a drone:  Starts at $150
  • Gyroscopic stabilizer for extremely smooth, cinematic, moving camera shots :  $175
  • Longer run time on the final edit:  $75/ video min
Using 2 cameras allows for a professional, seamless transition between shots without “jumping”.  It also allows for different camera angles, including movement like a slider shot, zoom or pan which adds much more visual interest than you simply staring into a camera!
In a word, yes!  Here are some important effects you simply can’t achieve with your smart phone:

  • Background fade
  • Better contrast and even tones
  • Higher resolution image which allows you to zoom in on the best part of the shot and cut out that guy who happened to walk behind you in the park.
  • Greater ability to capture details
  • Truer colors

We make social media management easy! Need a custom solution? Contact us to create a package sized for your small business social management needs.

CONTACT US TO LEARN MORE!

The Fine Print:

  • If we’re on site for a 1 hour production, that equates to about 20 minutes of on camera time.  That means you’ll need to be prepared.  If production time goes over we may not have time for your original images and we may need to charge for additional production time.  Remember to rehearse!
  • Music tracks assume royalty free music
  • All of our packages DO include access to the ZenChange client portal that allows an easy flow of communications, updates, file sharing and reporting.