Road Tested Business Strategies

2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy

I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go [...]

By | July 9th, 2017|Marketing, Media, Online marketing, SEO, Social Media|0 Comments

3 Ways To Throw Your Money Away On Advertising

Before you react and think that this is post about how much I hate advertising, it isn't.  In fact, I think advertising can be a great source of leads and brand awareness for a business.  But too often I see small businesses spending money on advertising for the wrong reasons.  Here are some examples of [...]

Does Your Online Marketing Feel Like Throwing Darts?

Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda?  Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic [...]

Small Business Spotlight: International Clinic of Biological Regeneration

The International Clinic of Biological Regeneration (ICBR) offers highly effective anti-aging treatments out of their clinics in Mexico and The Bahamas.  The foundation of their treatments is Cell Therapy, a highly rejuvenating treatment that has been practiced by physicians in Europe since 1931.  Just how rejuvenating?  As you can see from my own head shot [...]

By | September 18th, 2016|Small Business Spotlight|0 Comments

Which eCommerce Software is Best For Your Small Business?

When selecting an eCommerce solution for your small business it is important to take into account how complex it will be to set up, since even if you have hired a company to do it for you, this will impact your cost.  You should also consider how easy it is for a potential customer [...]

By | August 12th, 2016|Website Development|0 Comments

How to select a compelling blog topic

Whether you have a large and dedicated following for your blog, or it you're trying to build one, selecting a blog topic is one of the most important decisions you can make.  You need to consider whether it is of general interest as well as your subject matter expertise and passion for the topic.  If [...]

By | July 31st, 2016|Marketing, Online marketing, Social Media|0 Comments

How Your Small B2B Business Can Rock Social Media

The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? What type of content should I post? These are great questions and we have certainly seen a lot of boring Business-To-Business (B2B) content on social media.  It often seems that only Business-To-Consumer (B2C)  businesses [...]

Small Business Spotlight: Dr. Michael Newman, DC

Dr. Newman has been practicing Chiropractic and Acupuncture in South Miami for the past 38 years.  An active member of the Miami community, Dr. Newman has served as President of Temple Beth Or, is past Vice-Chair of Miami-Dade County Schools District Citizens Advisory Committee, and a member of several chiropractic organizations including The Florida Chiropractic [...]

By | July 30th, 2016|Small Business Spotlight|0 Comments

Small Business Spotlight: The Organic Wine Company

Veronique Raskin grew up in the South of France where as a young girl she helped her grandmother tend her garden and her grandfather pick extraordinary fruits and vegetables, as the sweet perfume of wildflowers wafted across the meadows.  The land was farmed as Mother Nature intended, using organic fertilizers and growing complementary crops in [...]

By | June 29th, 2016|Small Business Spotlight|0 Comments