Sirkin Creative Living Center offers life balance coaching for professional women. Founder Alicia Sirkin was looking to refocus the brand’s services, improve business efficiency and update its online and offline image.

Visit Website

Challenge

18 years of business branding as a Bach Flower Remedy expert no longer served the holistic coaching direction of the center.  How much of the old image should be retained?  What tools and processes could be implemented to provide an even better service to clients?  What look and feel would best represent the brand?

Solution

Client and market-driven re-branding to integrate the power of Bach Flower Remedy teaching as between session emotional support to allow clients to progress more quickly.  Fresh new logo which resonates with client’s strong sense of Asian inspired clean design.  Branded templates for all client facing documents and development of new forms, surveys and handouts to support promotion and session delivery.  Development of compelling messages for the website and marketing materials.  Creation of a beautiful mobile-friendly website based on WordPress.  Branded social media and email channels.  Ongoing social media management.

Results

Increased lead generation for new clients.  Improved website ranking.  Facilitated service efficiency.

From The Client

“I quickly learned that Diane becomes a professional friend–more than a consultant– and someone that’s very comfortable to have by my side as I grow and expand. She walks her talk and is a go-getter! Loaded with new ideas and up to date on the latest Internet marketing techniques and forums, Diane is also intuitive, kind, caring and supportive. She has helped me gain valuable unique perspectives on my skills, expertise and passion (helping to improve the lives of others) within the context of marketability, reach and quality of service.”
Alicia Sirkin