Home Services Marketing Begins With Your Growth Objectives
- Do you have as many customers as you can handle and simply need to keep the calls coming or are you looking to grow your business?
- How many calls are you getting today from your website? What about your social media? Other channels? Not sure? We can help.
- What are your most profitable types of service calls? What would you like more of? How much is a new customer worth to you? Will they repeat? These are important to assess your marketing budget.
- Does your home service company have a focus? Do you have a strong go-to-market message that sets you apart?
- What offer do you use to get customers to try you for the first time?
Home Services Marketing Fundamentals
- Adwords: This should be your #1 home services marketing strategy for growing your business. If you Google how you would like to be found and see your competitor’s ads then you’ll need to be there too. We have home services clients seeing a 400% ROI on their Adwords spend.
- A Website That Converts: Your website needs to load in 2 seconds or less, look great on mobile and make it very obvious what you do and why you’re different from other home services companies. Make your offer stand out.
- Local SEO: Your home services company needs to be on the map. This is accomplished by creating keyword rich listings in hundreds of online directories. It is one of the most cost effective and fastest ways to be found and should definitely be part of your strategy.
Next Level Home Services Marketing
- Do you take full advantage of the visitors who come to your website? Are you re-engaging with past customers? A CRM system is a perfect tool to automate nurturing those leads. Send customized emails that grab attention, share service tips and add value. Ask for referrals and testimonials, automate aspects of your new customer on-boarding. Did an estimate not close? Send an automated check in. Is it time for a 6 month service call? Send an automated reminder.
- Social Media Visibility: Do you have positive reviews on Facebook and Google? Are you active daily on Facebook, Google+, Instagram & Twitter? Post tips, pictures of jobs, happy customers and coupons.
- Social Media Engagement: Visibility is the first step but you want to really connect with the social media community to get the word out. Join community online groups where you customers hang out, comment on posts, share and make connections. Out in the community? Share pictures! Can you profile customers? Share testimonials? Run contests?
- On Page SEO: This involves optimizing the load speed of your home services company website (like an untuned car it will slow down over time), making changes to the code to be more search engine friendly and optimizing your content for target legal keywords. A proper home services SEO strategy will help your Adwords campaign to perform better and cost you less per click.
- Online Reviews: People really do care what others think, especially when it comes to choosing a home services provider. The more 5-star reviews you have on Angie’s List, Homeadvisor, Facebook and Google, the more confident a client will be to retain you. Even if they find out about you elsewhere you can be certain they are checking you out online.
- Videos and Photos: On your website show professional photos of you working with clients. Shoot 1-2 minute videos for your website and social media of you providing home service tips, sharing a story of a customer who did or didn’t do something that either saved them or caused issues, or of a customer saying nice things about you. Visitors to your website or social media should get a feel for what it would be like to have your service reps in their home.
- Newsletter & Blog: Find a way to regularly connect with your customers, prospects and referral partners by sharing a monthly newsletter with your blog excerpt, pictures of members of your company in the community or with customers and tips..and a coupon or “member discount”. Remaining top of mind will help with professional referrals and being the home services company a customer will call when they have a need.
We scheduled 7-8 google calls today so far ! #manofyourword Thanks so much ! Can I buy you lunch? Just thanks. That’s all for today. I can’t thank you enough !
Vince Hils, Custom Plumbing