Whether you are dealing with an acute injury, chronic pain, or you are looking to dramatically improve your performance in your favorite weekend or professional sport, the integrative medicine practice of Dr. Michael Newman DC offers you complete wellness programs including chiropractic, acupuncture, massage, spinal decompression, cold laser therapy, medically backed nutritional testing and leading edge electrical stimulation for deep muscle contractions. For the past 35 years, Dr. Michael P. Newman (D.C., P.A.) has successfully treated patients of all ages and abilities from expectant mothers to infants, children, adults and seniors.

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Challenge

As a brand, Dr. Newman’s practice had not kept up with technology.  The website was not mobile friendly, included broken links and in general appeared dated.  The look and feel of the brand was old and there was no social media or email strategy in place.  As a highly talented and unique chiropractic physician, Dr. Newman was not sufficiently capturing the opportunity to express this uniqueness in a brand message.

Solution

Complete re-branding, logo, patient interviews and market research to develop a marketing plan and sweet spot message, a beautiful new adaptive WordPress website with custom developed content, marketing consulting, blog writing, a newsletter and social media channel management.  Consulting on development of keynote presentations and assistance with booking speaking events.

Results

A modern, professional and compelling online presence to support marketing campaigns.  Top-of-mind awareness with current, past and potential patients serves as reminders to book appointments.  Communication of services relevant to current and potential patients increases awareness of available areas of support outside of their current relationship.  Greater connections with potential patients via networking and speaking events.

From The Client

“ZenChange are my marketing resources now. They do incredible work.”
Dr. Michael Newman, DC