Acupuncturist Andrew Heimann was looking for a way to better connect with his patients, keep them coming regularly and refer their friends.  He also needed help identifying his ideal target market and better communicating the complexity of his services in a way that is both understandable and memorable.

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Challenge

Increase patient referrals and improve the patient management process while decreasing time spent on non-patient facing administrative tasks.  Find a way to describe a complex service in a way that is repeatable and memorable.  Refresh his look online to reflect a market focus that would resonate with potential patients.

Solution

Increased patient referrals, improved practice management discipline and provided a single integrated view of patient communications and response.  Increased web ranking and online contact.

Results

A light, professional, high end image that combined the best aspects of an existing template plus the customization the client wanted and a strategy that would allow the brand to grow via a complementary brick-and-mortar presence.

From The Client

“I’ve been a health practitioner for almost 10 years. I enjoy helping people, but that’s only half of what I do. I also must run a business. I consulted with Diane on how to improve this half of my business and she really met me where I was and was able to help me become comfortable addressing areas that I could stand to improve in, including marketing and patient policies. She listened to my frustrations with the business end and helped me rework the business so I was able to begin enjoying my practice more. She understands not only what needs to be done to improve the business, but she also understands each person has their own journey to implement those changes.”
Andrew Heimann